Supply chain for importers and distributors

The whole import-to-shelf chain on one screen.

Silsila ties planning, purchasing, shipping, landed cost, branch distribution and stock counts together, in Arabic and English, so nothing falls between the spreadsheets.

Silsila overview: the seven-stage chain with open work and a list of what needs you today

Real screens from the platform. Demo data.

The chain

Seven stages. One continuous line.

Every document carries on from the last one, so the number you see at the shelf traces back to the purchase order.

  1. 01

    Plan

    Suggests what to order and how much.

  2. 02

    Buy

    Purchase orders with approval limits.

  3. 03

    Ship

    Sea, air and road on one map.

  4. 04

    Receive

    Count what arrived, spread the costs.

  5. 05

    Price

    See the new cost, fix outdated prices.

  6. 06

    Distribute

    Refill branches, run trips, prove delivery.

  7. 07

    Count

    Blind counts, approved variances.

Key capabilities

The main things Silsila does.

01Plan

Know what to buy before you run out.

Silsila reads daily sales, supplier lead time, stock on hand and orders already placed, then suggests quantities per supplier. Approve the plan and the draft purchase orders are created for you.

Demand plan listing items to buy per supplier with suggested order quantities
02Buy

Approval limits that enforce themselves.

Orders above a set amount wait for the owner. Nobody can approve their own order. Foreign-currency totals show the converted value, and every step is recorded.

Purchase order waiting for owner approval with the order lines and approval limit
03Ship

Every container, truck and flight on one map.

Track sea, air and road shipments with status, ETA and delay flags. Carrier positions arrive through tracking providers such as ShipsGo; live data needs a provider account. The demo runs on simulated tracking.

Shipment page with route map, progress timeline and tracking events
04Receive

The true cost per unit, not just the invoice.

Freight, insurance, customs, clearance and local transport are spread across the goods by value. The moment goods are received, landed cost and average cost update. Damaged units are booked separately.

Landed cost table showing purchase cost, added costs and landed cost per unit
05Distribute

Refill branches, run trips, get proof of delivery.

When a branch drops below its minimum, Silsila suggests the transfer. Drivers run the trip, mark each stop delivered, and the branch confirms who received what and when.

Distribution suggestions for branches below minimum stock
06Count

Blind counts. Variances need approval.

Counters enter what they see, not what the system expects. Differences carry a reason and wait for approval before the stock ledger changes.

Stock count with one variance awaiting approval
07Talk

Team chat that links to the document.

Channels and direct messages for warehouse, branches and purchasing. Document numbers like PO and SHP turn into links, and photos of delivery notes sit in the thread.

Team chat with messages, a document link and a delivery note photo
08Connect

Excel and CSV in and out. Integrations directory.

Import items, stock and sales from Excel or CSV and export any list. The integrations directory covers shipment tracking, air cargo, accounting, point of sale and messaging.

Integrations directory with shipment tracking providers

Mobile apps

Silsila for iOS and Android.

Warehouse, branch and driver flows on the phone, connected live to the platform. Drivers close stops, branches confirm receipts, counters count at the shelf.

Included with your rollout

Driver trip screen of the Silsila phone app in English
Driver tripStops, delivered or on the way, one tap to close.
Branch receipt screen of the Silsila phone app in English
Branch receiptConfirm what arrived, with notes.
Stock count screen of the Silsila phone app in English
Stock countCount at the shelf, review differences.
Driver trip screen of the Silsila phone app in Arabic
Driver tripStops, delivered or on the way, one tap to close.
Branch receipt screen of the Silsila phone app in Arabic
Branch receiptConfirm what arrived, with notes.
Stock count screen of the Silsila phone app in Arabic
Stock countCount at the shelf, review differences.

Arabic-first

Built for Arabic and English teams.

Full right-to-left layout, not a mirrored afterthought. Item names, categories and documents live in both languages, and every person picks the language they work in.

  • Right-to-left screens, forms and printed documents
  • Bilingual item names, searchable in either language
  • Numbers, codes and money stay readable inside Arabic text
The warehouse stock list in English
The same warehouse stock list in Arabic, right to left

Trust

Control without friction.

Roles and permissions

Owner, purchasing, warehouse, branch manager, driver and finance each see and do only what their job needs.

Separation of duties

No self-approval. Orders above a limit and stock adjustments need a second person.

Full audit trail

Every action is recorded with who, what and when, and is searchable by document.

Private hosting options

Dedicated or private environments can be agreed during discovery.

Rollout

From first call to go-live, in four steps.

  1. 1

    Discovery

    We map your branches, items, suppliers and approval rules.

  2. 2

    Configure with your data

    Items, stock, suppliers, roles and limits are loaded and set up.

  3. 3

    Train teams

    Short sessions for purchasing, warehouse, branches and drivers.

  4. 4

    Go live

    Switch over, with support while the first orders move through.

FAQ

Questions, answered.

Who is Silsila for?

Importers and distributors that buy abroad, hold stock in a warehouse and sell or supply through branches or shops.

Does it really work in Arabic?

Yes. Screens, forms and documents run right to left, and items carry English and Arabic names. Each user chooses their language.

Is shipment tracking live?

Shipments, statuses and the map are built in. Live carrier and vessel positions come through tracking providers such as ShipsGo and need a provider account. The demo uses simulated tracking data.

Can we bring our existing data?

Yes. Items, suppliers, stock and sales can be imported from Excel or CSV, and any list can be exported.

Do branch and driver staff need computers?

No. The warehouse, branch and driver flows run on the phone, with Silsila for iOS and Android included with your rollout.

How is it priced?

It depends on the number of branches and users. Request a demo and we will send a quote.

Where is our data hosted?

Hosting is part of discovery. Private and dedicated options are available. Roles, approval limits and a full audit trail are built in.

Who builds Silsila?

MUZN, a U.S. holding company and software group (muzn.org).

See your chain on one screen.

Tell us your company, country and number of branches. We will set up a walkthrough with your kind of data.